Evive Smoothie Cubes
Type of Project: Packaging design/ Rebranding
Relevant Tools: Adobe Indesign / Adobe Illustrator / Adobe Photoshop
A collaborative project
Evive redefines fast food by offering a healthier choice. Targeted at health-conscious adults, particularly millennials, it's ideal for those seeking nutritious options on-the-go. The modern packaging is geared towards young adults, symbolizing Evive's belief that each fruity cube contributes to a robust body, a healthy mind, and a better world. Their focus is on being natural, fast, healthy, efficient, and helpful.
Packaging Weakness — The main issue lies in its non-eco-friendly materials—excessive single-use plastic inside and in the bag. Additionally, the packaging lacks resealability and has unclear usage instructions. The plastic smoothie block packages also lack a secure closure, with a seal that doesn't fully close.
New Design — The packaging has been transformed into an ice cream carton style, reducing plastic usage significantly. It now features a resealable, eco-friendly design that complements the brand's focus on natural, healthy ingredients. Crafted from sustainable paper with a wax lining, the individual portions are entirely compostable. This carton is made from starch-based materials, suitable for hot or cold foods, and the sleeve is recyclable. By using soy-based ink, recycling the paper sleeve becomes easier, enhancing overall sustainability.
Evive Report
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