Aurora Band Tour
Type of Project: Branding / Band and Tour identity / Identity
Relevant Tools: Adobe Illustrator / Adobe Photoshop / Adobe InDesign
Aurora, the rock band known for its commitment to rarity and fresh beginnings, is gearing up for an exhilarating world tour encompassing Toronto, Boston, Seoul, and Tokyo. The band's name, chosen for its simplicity and alignment with their core values, embodies the essence of something unique and novel.
The band's logo, drawing inspiration from the organic shapes and graceful curves of the aurora borealis, serves as a visual representation of their identity. It strikes a balance, adding individuality without overwhelming their brand.
For this grand tour, each location is paired with a distinctive aurora shape and color, creating a unique experience at every stop. The tour collection is a comprehensive ensemble featuring a poster, website, ID tag, pin, CD, ticket, t-shirt, and a tote bag, all adorned with the exclusive aurora designs. This ensemble serves as a celebration of Aurora's music and the diverse atmospheres of each tour destination.
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